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→Thesis
* User reviews on amazon.com and other web 2.0 websites
* Does social validation solely reside on the internet or does it take place in real life as well.
'''Secondary'''
Burgess, Jean (2008) "All Your Chocolate Rain Are Belong to Us? Viral Video, YouTube
and the Dynamics of Participatory Culture"
[http://eprints.qut.edu.au/18431/1/18431.pdf link]
* Marketing potential of youtubes viral videos* Striving to create a viral video for money
Grant Crowell , "Can You Make Money From Posting Video of Other's Misfortune?"
[http://www.reelseo.com/youtube-stars-money/ link]
* Dynamics of making money through youtube partnerships
* Ethics of making money off of a video you have of someone else
= Research Notes =
==Projects Proposals==
