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→Banner Blindness
* The industry is taking different approaches to the problem. Many are starting to have [http://www.iab.net/iab_products_and_industry_services/508676/guidelines/1470 Rich Internet Application advertisements (RIA)] – with ads that sometimes takeover the entire screen without the users consent – classic interruption marketing. I haven’t really looked at the stats as to the efficacy of these campaigns but it’s a clear response to banner blindness.
[http://www.bothsidesofthetable.com/2010/09/20/solving-for-banner-blindness-solve-media/]
== Solutions ==
* placed it right at the beginning of a bulleted list, a natural breaking point.
* put the banner ad by natural exit points – the end, after the first paragraph, at the beginning of a break in format, or by the most boring parts of the article.
* Size color shape all play a part in people noticing your ads
[http://www.marketingexperiments.com/blog/internet-marketing-strategy/banner-blindness-ads.html webpage marketing strategy]
'''Reference'''
[http://www.internettg.org/dec98/banner_blindness.html Banner Blindness research with some tests]
