73
edits
Changes
→Applications
== Applications ==
* In the financial industry, to access and analyze social media profiles, call recordings, complaint logs, emails, forum discussions, etc. to gain insights which help them make the correct decisions for credit card assessment, targeted advertisement, etc.
* In e-commerce, to provide targeted offers, enhance customer experience, and to optimize the overall performance. For example, e-commerce platforms like Alibaba and eBay utilize Spark to analyze massive amounts of customer data.
* In the healthcare industry, to analyze patient records to predict the likelihood of facing health issues, perform genome sequencing, etc.
* In the media and entertainment industry.
** Yahoo uses Spark to personalize news webpages and for targeted advertising.
** Netflix uses Spark for real-time stream processing to provide online recommendations to users.
** Pinterest uses Spark to discover trends in user engagement data in order to react to developing trends in real-time.
= Overview: Spark vs Hadoop =