She suggested that it was a risky selling the program before she had a program to sell, but Emma also pointed out that it was what was so great about it. By not having the program, she can test the market with zero effort on her part. (Unlike the book, which she spent a lot of time on but turns out to have made very little money)

I got the feeling that Emma was more of a business woman than a software developer. This quote of her view on open source developers stuck with me. “Open source developers are great at making new technology, but are very bad marketers.” Her quote and her shared experience made me realize it’s really hard to be a proper software entrepreneur and be good at both making desired products and selling the desired products. I was surprised that Emma shared all her income broken down by the products she sold, which included books, workbooks, sites, and her teaching programs. I was able to take a peek at what is involved to properly market a product like price points, group buys and popularity. This gave me an insight on how tough it was to be a successful open source developer, if being successful would mean good at making money.