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* Having more and more valuable public sources for social network information, both on the internet and on the intranet, presents an opportunity to collect social network information in a way that is less sensitive privacy-wise.
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'''Social Matching: A Framework and Research Agenda'''
http://lcweb.senecac.on.ca:2134/10.1145/1100000/1096740/p401-terveen.pdf?key1=1096740&key2=0644779821&coll=DL&dl=ACM&CFID=106057593&CFTOKEN=91510606
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Social networking brings people closer in both physical and online spaces. They have the potential to increase social interaction and foster collaboration.
People are social creatures—fundamentally so. We look for other people for a multitude of purposes: dating and eventually marriage, pursuing shared interests, addressing community issues, solving technical problems, or maybe just having a good conversation.
What type of information does a system represent about its users, and how does it acquire this information?
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The Internet can be described as one of the largest networks, for example, millions of users participate in UseNet newsgroups and post millions of messages.
<u>'''Cons'''</u>