Changes

* The industry is taking different approaches to the problem. Many are starting to have [http://www.iab.net/iab_products_and_industry_services/508676/guidelines/1470 Rich Internet Application advertisements (RIA)] – with ads that sometimes takeover the entire screen without the users consent – classic interruption marketing. I haven’t really looked at the stats as to the efficacy of these campaigns but it’s a clear response to banner blindness.

[http://www.bothsidesofthetable.com/2010/09/20/solving-for-banner-blindness-solve-media/]