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* http://en.wikipedia.org/wiki/Ubiquitous_computing
* http://en.wikipedia.org/wiki/Ambient_intelligence
=== Banner Blindness ===
Banner blindness is a phenomenon in web usability where visitors to a website consciously or subconsciously ignore banner-like information, which can also be called ad blindness.
* An eye-tracking study conducted by the Nielsen/Norman Group finds Internet users avoid viewing banner ads. Text advertising is read more often than display ads, according to the research.
* There's still hope for online ads. Pernice Coyne said graphical ads with text and contrasting colors, like white text on red, is less likely to be disregarded. "They're looking at them if they're text," she said. "I hate to sound boring, but [it is best] if you can make sure your ad is something simple, text or a recognized logo, and it needs to be relevant to the page."
* The researchers also found that people read Web pages in an F-pattern, narrowing their focus as they scroll down a page of content. Pernice Coyne said readers fixate or focus on the content at the top of a page, read a little bit further down, then give up and go back to the beginning of the same or subsequent page.
* Images that appear in the middle of the page, a spot for advertisements, are considered "obstacles" and annoying.
[http://www.clickz.com/clickz/news/1716575/research-internet-users-plagued-banner-blindness]
* The industry is taking different approaches to the problem. Many are starting to have [http://www.iab.net/iab_products_and_industry_services/508676/guidelines/1470 Rich Internet Application advertisements (RIA)] – with ads that sometimes takeover the entire screen without the users consent – classic interruption marketing. I haven’t really looked at the stats as to the efficacy of these campaigns but it’s a clear response to banner blindness.
[http://www.bothsidesofthetable.com/2010/09/20/solving-for-banner-blindness-solve-media/]